It’s spring time, it’s clean time!

We had a good long look at our setting screen atMonitus.net the other day, trying to see it with the sweet, unpolluted and innocent eyes of a new merchant coming to our tools for the first time… That hurt! It appears we’ve been so busy building powerful, flexible tools that we forgot about making them accessible to everyone… Sorry. Truly. We have been whipping ourselves daily for a week after that. Once our backs healed a bit, and our brains stopped pouting form the abuse, we got to work, and came up with this new version for you guys – tadaaa! Come on, don’t be shy, have a look at the new setting screen…You’ll see it’s a little less intimidating.

Basically, we identified four areas or axes. We grouped our tools into these four areas, so it’s easier for you to focus your efforts into one of them at a time. Or even delegate (hmmm – delegation… We love delegation!) each area to different people on your team. The four axes are:

• Analyze: All things numbers: how well is your store doing, based on a bunch of metrics and reports.
• Test: Unless you are a marketing savant, testing is the best way to find what really works or not on your store, to improve conversion rate – use these tools to help you out.
• Process: Michael says it: it’s all about the process. Best way to keep sane in this biz, is to establish processes. These tools will help you focus your efforts where it counts.
• Engage: This set of tool allows you to further engage visitors – try to get them to come back, to convert, etc… It’s like having a visitor’s little angel in your pocket.