GMT – Goolge’s Missing Tools

Here is a simple bookmarklet to complement all things Google:

GMT <- simply drag this link to your browser’s "Bookmarks" bar.

What does it do?

Google Analytics

• Z-test: On any report, looking at the "Ecommerce" tab, use this button to compare any two rows; the tool will tell you if the conversion rate difference between the two is significant or not.

More to come, as we find new ways to improve "The Goog"…