What is Keyword Monkey?

Keyword Monkey keeps track of both converting and non-converting keywords that brought visitors to your site. You can analyze those keywords in your .monitus.net account as a basis for optimizing the effectiveness of your Store.

You may be surprised to learn how many keywords resulted in sales in your Store, without those keywords actually being present in it. Keyword Monkey will tell you if a keyword is in your Store or not. Use this knowledge to add those converting keywords to an existing or new page in your Store. See Rob's blog post or read his book for more about the underlying logic of this approach.

Keyword Monkey goes to work on your behalf. Set your preference to receive by email a daily or weekly digest of your new and top converting keywords.

To use Keyword Monkey, log in to your .monitus.net account and click on "Your Tools". Set your preferences as desired and then click on "View Keywords".

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What are the requirements?

In order for keyword monkey to be able to check whether a keyword is on your site, you have to enable the XML export of your Store Contents. See Yahoo!'s help file on how to do that.

By default, keyword monkey uses catalog.xml. If you have a legacy store you may only see objinfo.xml as an available option; in this case, enable objinfo.xml

Zero Results Optimizer – Page 3

The text and keywords you have chosen will be shown immediately on a zero results search page on your site. Try it out:

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Finally, if you use our Google Analytics connector, we are tagging the zero results page with /no_results_search.html so that you can easily see in Google Analytics how many times these zero results pages occur.

Image You can now see which search terms resulted in a zero results page! Are visitors looking for something they expect you to have? Or perhaps a small update to your caption will make sure that visitors will find something relevant the next time…

Zero Results Optimizer – Page 2

What if you could change this text and provide your own content that's helful to shoppers?

This is what our ZEro Results Optimizer (ZERO) does. You simply specify what the content should be in your .monitus.net account and hit "Save Settings".

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You can also enter your top searches in the lower box. These will automatically be turned into search URLS.